Storytelling That Grows Your Brand
Instagram first,
with a touch of LinkedIn and Facebook
If your grid is product only, people will scroll past. We want to know who we are buying soap from. We want the face behind the spa. We want the story that makes us feel something.
”Do not post products. Post people, purpose, and proof.”
Three story moves for Instagram
Move one. Pattern interrupt
Open with a moment that breaks the scroll. Example:
”Today I woke up with no plan, no filter, and a very strong coffee. Here is the honest truth about my brand this week.”
Move two. Context not play by play
Do not narrate what we can already see. Show the pour of matcha. Then talk about the client call that changed how you think about service. Tell us why it matters.
Move three. Leave an open loop
Tease the result, then close it at the end or in the caption. I tried one small change in my bio last night. It doubled profile visits. Here is what I changed.
A simple template you can reuse
Hook, one sentence that surprises or relates
Context, why this moment matters
Help, one tip or lesson
Close, one sentence that invites action
Example for a maker
Hook, I almost quit selling this week
Context, orders slowed and I took it personally
Help, I changed my product post into a people post and told the origin story
Close, If you needed this, save it for later and tell me your origin story too
What to share on LinkedIn
Keep the same story, shift the angle to learning and leadership.
Share a short lesson from your last client project.
Post a behind the scenes about process and decision making.
End with a question that invites thoughtful replies
What to do on Facebook
Join three quality groups in your niche. Serve first, sell later. Answer questions, share resources, give context that helps. A post in the right group can outperform your personal wall by a lot because the audience is already primed.
For clients who ask why this matters
Because people remember stories. They remember a face. They remember the time you shared a hard day and then showed how you moved forward. That is what builds trust and that is what turns views into bookings.
Want story driven content that turns views into clients?
