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Lau Method is a marketing consulting company built on the belief that authentic storytelling and genuine connection are the foundation of every successful brand.

I’m Crystal Lau (@laucrystalmomo), a community builder, influencer dinner host, and creative strategist, and through Lau Method, I help entrepreneurs, creators, and businesses find their voice and show up with confidence online.

What started as my personal public diary, where I shared foodie adventures, local experiences, and moments of gratitude, has grown into a consulting practice dedicated to guiding others in building brands rooted in warmth, clarity, and impact.

A woman with brown hair, wearing a mustard-colored dress and yellow earrings, holding a large bouquet of sunflowers and interacting with a sunflower in a vast sunflower field at sunset.

Why Lau Method?

I bring a rare blend of lived experience and consulting expertise. I built my own brand from the ground up, cultivating a loyal audience, hosting sold-out events, and partnering with local businesses. That real-world experience allows me to offer consulting that’s both practical and deeply human.

WORK WITH ME
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About the Founder

I’m a marketing strategist and connector with over 12 years of experience leading digital campaigns, managing websites and UX, and building brands across real estate, higher education, and local businesses. I combine creativity with data, and I love collaborating with teams, vendors, and communities to deliver campaigns that not only get results but also create meaningful connections.

I’m basically the friend who turns ideas into campaigns, whether it’s redesigning a website, filling a showhome, or helping a local business shine online. I mix a little strategy, a little creativity, and a lot of community to make projects feel less corporate and more like stories people want to be part of.

I help brands and organizations tell their stories through digital marketing, design, and community-driven campaigns. Having worked across real estate, higher education, and with local businesses, I’ve learned to blend creativity with strategy to make every project both impactful and people-focused.

The Lau Method Promise:

When you work with me, you leave with more than a marketing plan. You walk away with clarity on your identity as a brand, confidence in your presence, and strategies that foster real connection with your audience.

My Values

  • Two hands clasped together, one with several rings, holding a small object.

    Connection First

    Marketing as relationship-building, not just reach.

  • A serene landscape of a body of water with birds, seen through the silhouette of tree branches in the foreground, under a sky with scattered clouds.

    Authenticity Always

    Strategies that highlight what makes you, you.

  • A sunset viewed through a pair of sunglasses with a reflection of the sky, trees, and grass.

    Clarity & Confidence

    Removing overwhelm, building structure.

  • New green plant growing among dry, brown leaves on the ground.

    Sustainable Growth

    Strategies that last and adapt.

FAQs

  •  I lead the work and bring in people I trust when needed. Photographers, designers, video editors, and other creatives. You get the right support without needing to manage anyone yourself. Want to share some of my staff for delegation? Let’s chat.

    https://calendly.com/laumethodmarketing/discovery-call-with-crystal

  • Every project includes a set number of revisions. I want to make sure you feel good about the final version, so we will fine tune until it feels right. If you want extra revisions, we can add them on easily.

    https://www.laumethod.com/servicelist/design-services

  • I do both. Sometimes clients only need content. Sometimes they need clarity before content. I can help you build your vision, your message, and the systems that support your growth. Book a consultation if you want strategy first.

    https://www.laumethod.com/servicelist/consulting-strategy

  • Yes. Audits are a great way to start. You can book one on the Services page.

    https://www.laumethod.com/servicelist/p/marketing-department-audit

    https://www.laumethod.com/servicelist/p/audit

  • Canva, Squarespace, Google Suite, Meta tools, analytics platforms, keyword tools, and anything that helps us stay efficient. And of course - AI! You are not competing with AI, you are competing with people who uses AI. Read more on my AI blog or see what AI services I offer.

    https://lau-method.squarespace.com/

  • Most projects require a deposit.
    I can accept payment through credit card, wise, e-transfer and hugs. Monthly services are billed at the start of each month. If you need to cancel, please give me notice and we will sort out the details together. You can read the policy on my Services page.

    https://www.laumethod.com/terms-and-conditions

QUESTIONS? LET’S CHAT.

HAVE QUESTIONS OR JUST WANT TO CHAT? BOOK A FREE CONSULTATION WITH ME.

FREE CONSULTATION
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