Cross Referencing Between Platforms and Internal Linking
Where All Good Content Actually Starts
You type out one simple thought, maybe it is a long text of a rant to a friend, with something to learn. Maybe you are just finally writing out how you have been doing this specific skill and we love a good SOP. Or maybe you are just reflecting on this stage of your life or business.
That few paragraphs can turn into GOLD CONTENT.
Yes. Really.
People are out here waiting for the perfect lighting, the perfect sentence, the perfect angle, and you already had the perfect content sitting inside your Notes app, your Messages app, or your brain while you were walking around Costco.
Most of my best ideas never came from sitting at a desk.
They came from living my life.
Conversations with clients.
Voice notes to friends.
Sticky notes I forget I wrote.
And the occasional 2am spiral when my brain decides it wants to be creative instead of sleeping.
In fact, I once wrote a Teams message to myself saying “this is a blog topic” and then fully forgot about it for a week.
So I moved it to my content calendar and it waited for me there.
And now, look, it made it here.
How One Idea Becomes Ten
From that one conversation, one rant, one messy brain dump, here is what happens next.
From there, shorten it to an Instagram caption.
You can then spin the SAME content into hooks, 3 different types of Reels
(see my “Your Guide to Trial, Organic, and Paid reels”),
a carousel post for educational purposes, and a story that links back to your blog.
From there, give it a professional spin and BAM.
Facebook group and LinkedIn material.
Keep it short and sweet. X and Threads are your friend.
This is why creators who cross reference do not burn out.
They squeeze everything they can out of a single thought.
It is not cheating.
It is smart.
The Why Behind Everything
Using different formats, expand the paragraph into blogs by asking “Why”.
Continue to ask why after you finish a paragraph. Dig deeper.
Why did you have this thought.
Why is this useful to other people.
Why is this helping your growth.
Why are we doing this.
This is the heart of cross referencing. It is not about making more content.
It is about stretching the content you already have so it works harder for you.
Literally, this blog came from a chat with a friend that is struggling with her website and getting new clients. I had been working on building a stronger SEO for another client of mine, Kate, who is a therapist. And my life partner actually found ME from Chat GPT. He searched influential people in Kelowna to help promote his event and I popped up, that is how we met!!
If that does not tell you SEO matters, nothing will.
Let’s Talk Internal Linking
When you internally link between your websites, not only does that bring up your SEO, you are recycling content, cross referencing the same knowledge you shared, calling the action to purchase your product, or linking them where you want them to be.
So the question is, where do you want them to be.
You are doing all this work, trying to go viral and get your words out there.
But what is your end goal.
To have more followers.
To have more sales.
To gain more clients.
Most people create content with no direction.
You are not here for vibes.
You are here for strategy.
Finding out where your target audience hangs out will help narrow that down.
But by doing the work to cross reference, you have just become relevant in SEO and AEO (AIO).
And you did it without exhausting yourself.
The cycle continues.
“Your best content is already written. It is sitting in your Notes app waiting for you to do something with it.”
