A Brand Strategy That Feels Like You
From Kelowna
and the Okanagan
to BC, Alberta,
and Saskatchewan
Your brand should feel like a real person who walks into the room and everyone knows what they stand for. Clear voice, simple message, consistent presence.
I built Lau Method while rebuilding my own community. I left Hong Kong, then moved from Saskatoon to Kelowna. New city, new friends, new partnerships. Connection became my strategy, not just my value.
Why local still matters
Search engines love relevance. People love proximity. When your brand shows up for your city or region, you get trust faster and your SEO gets a boost.
Work with local partners. Share real places. Tag regional tourism bodies. Highlight events that bring people together. My own work has included collaborations with Plant Gather, Summerhill Winery, Okanagan College, tourism partners in the Okanagan, projects across BC, Alberta, and Saskatchewan, and community forward businesses that care about people first. Local love scales your reach across the region.
“Build roots locally,
then grow regionally.”
The Lau Method framework
Clarity
Who are you, who do you help, what change do you createVoice
Choose three voice pillars and use them everywhereVisuals
Keep colors, fonts, and layouts consistent across web and socialCommunity
Partner with local leaders, creators, and venuesPresence
One strong platform first, then expand
Practical ways to make it feel like you
Write website copy like you speak.
Add a section that tells your origin story.
Feature local partners and events on your site.
Create a resources page for your city or region.
Use internal links between services, blogs, and case studies.
Ask happy clients for a two line testimonial and a photo.
Why this helps SEO in the West
When you name your regions, search engines connect your brand to local intent. Include Kelowna and the Okanagan, then broaden to BC, Alberta, and Saskatchewan. Add service pages and blog posts that mention your work in these areas, and link to local partners who can link back.
Want a brand strategy that sounds like you and shows up locally and regionally?
