If you've ever wondered how some creators seem to be selling while they sleep, the answer is usually a funnel. Not a complicated, 47-step tech nightmare: a simple one. A sequence that moves someone from curious to committed, with almost no manual effort from you.
Here's the exact funnel I use inside ManyChat and what happens at every step.
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Someone comments on a reel or sends me a DM with a specific word. Let's say "PROMPTS." ManyChat detects it automatically and fires a reply without me touching my phone. That one word kicks off the whole sequence.
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The first thing they receive is a free resource. In my case, it's a 5-prompt teaser PDF that gives them a taste of the full product. This isn't throwaway content: it's genuinely useful, and it's designed to make them want more.
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Once they opt in for the PDF, they enter an email sequence. The sequence does two things: it delivers more value and it tells the story of why the next offer exists. No hard selling. Just warm, relevant emails that build the case naturally.
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After a few days of the sequence, I introduce the ebook. It's a low commitment yes. At $37, someone can say "I trust this person enough to spend a little" without a lot of friction. The ebook solves a specific, concrete problem: it's not a content dump, it's a transformation.
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People who buy the ebook are warm. They already know the quality. The workbook offer follows naturally: it's the deeper, more hands-on version of the transformation. Same buyer, next level.
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At the end of the sequence, I invite people into the live experience. The workshop is where the real community gets built questions, live feedback, implementation in real time. By this point, anyone who makes it here is genuinely aligned.
Why this works
Every step earns the next one. No one feels sold to because each offer meets them exactly where they are. The free resource builds trust. The ebook builds confidence. The workbook builds momentum. The workshop builds belonging.
And because ManyChat handles the first touchpoint automatically, I can be focused on client work, content creation, or honestly just living my life: and the funnel is still running.
If you want to build something like this, start with the trigger. What word can someone say to start the conversation? Everything else follows.
