Lau Method Marketing
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In 4 weeks, we build your brand voice, your content ecosystem, and your first 30 days of content. So, you know exactly what to say, where to say it, and why it matters.
Stop guessing. Start showing up like you Mean it
Only 2–3 spots per month · $2,500 investment
You’ve scrolled through templates. Watched the webinars. Maybe even hired someone who just didn’t get it.
And you’re still sitting there thinking: what do I even say?
You’ve told yourself to “just post more.” But more content without a system is just more noise. The problem isn’t that you’re not creative enough. It’s that no one has helped you build the engine underneath the content.
A system that turns who you actually are into something people want to follow, share, and buy from.
You know you need to show up online. You’ve tried.
In 4 weeks, we go from “I don’t know what to post” to “I have 30 days of content ready and a system to keep it going.”
This isn’t a course you watch alone. It’s not a PDF that sits in your downloads folder.
We work together. I learn your story, build your ecosystem, write your content, and hand you the keys.
That’s what the Brand Sprint is for.
Here’s what happens in your 4 weeks.
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We dig into who you are, who you’re talking to, and what makes people stay. Not your elevator pitch — your real story. You walk away with your brand identity defined and your content pillars locked in.
Deliverables: Brand Story Summary, content pillars, audience persona
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I build your personalized Content Ecosystem Map — the system that turns one idea into content across every platform. We define what goes where and why, and set up your content calendar so you never start from a blank page again.
Deliverables: Content Ecosystem Map, platform strategy, content calendar template, repurposing guide
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I develop your brand voice guide and write 30 days of content in your voice. Hooks, captions, CTAs — all mapped to your ecosystem and calendar. We review everything together so you learn the patterns and can keep going.
Deliverables: Brand voice guide, 30 days of content, swipe file of reusable frameworks, hashtag strategy
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Everything gets scheduled and your tools get set up. You walk away with a full month of content ready to publish, a system to keep it running, and the confidence to actually do it. No guessing. No blank screens.
Deliverables: All content scheduled, tools set up, “What’s Next” maintenance guide, full recap document
Every sprint follows the same proven process. You show up, I build, we refine together.
Everything that’s included.
• 4 live sessions with me — this is done-with-you, not done-alone
• Brand Story Summary — your identity, your audience, your unique angle, all defined
• Your Content Ecosystem Map — personalized, not a template
• Brand Voice Guide — how you sound, what you say, what you don’t
• 30 days of content — written in your voice, mapped to your calendar, ready to post
• Content calendar template — reusable month after month
• Swipe file — hooks, frameworks, and caption patterns you can use forever
• Platform strategy — what goes where and why
• Hashtag and keyword strategy for your niche
• Repurposing guide — how one idea becomes 6–8 pieces
• Tools setup — scheduling, link-in-bio, analytics, all configured
• “What’s Next” guide — how to maintain the ecosystem on your own
Is the Brand Sprint right for you?
“This is for you if…”
• ✓ You have a business or brand but struggle with what to say online
• ✓ You post when you remember but have no system or strategy
• ✓ You’ve tried templates and courses but need someone to build it with you
• ✓ You want to stop feeling scattered and start showing up with confidence
• ✓ You’re ready to invest 4 weeks of focused energy into your brand
“This is NOT for you if…”
• × You just want someone to post for you (that’s our Managed service — and many Sprint graduates move into it)
• × You’re only looking for a logo or visual rebrand
• × You’re not willing to show up for the work during the 4 weeks
What people say about working with me.
I honestly had no idea what I was doing when it came to social media or digital marketing! I was focused on being a therapist and just relied on word of mouth for referrals. Working with Crystal completely shifted that. She helped me understand how to show up online in a way that actually felt like me, not forced or overly “salesy,” and supported me in building a presence that reflects my practice authentically. Since then, I’ve seen a real increase in referrals, and more importantly, I’m connecting with the right clients. I feel so much more confident in the visibility of my practice now, and it’s taken a huge weight off my shoulders.
_Kate - Therapist in the okanagan & areaTHE BRAND SPRINT
$2,500
one-time investment
Payment plan available: 2 x $1,350
Everything listed above. 4 weeks.
Your brand, built.
→ Book Your Brand Sprint
Investment
SPRINT + MANAGED BUNDLE
$2,000 + $1,500/mo.
save $500 on the Sprint
3-month minimum retainer
We build it together, then I run it for you.
Sprint + ongoing social media management.
→ Let’s Talk About the Bundle
Questions you might have.
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About 2–3 hours per week. That includes our live sessions (60 min weeks 1 and 3, 45 min week 2, 30 min week 4) plus reviewing what I send you and gathering materials. It’s designed to fit around your actual life.
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That’s literally what Week 1 is for. Most people come in feeling unclear. That’s the whole point — I help you find it. You don’t need to arrive with answers. Just willingness.
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Yes! Download the free Content Ecosystem Kit to see the framework. The Sprint version is fully personalized to your brand, platforms, and audience — not a template.
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That’s exactly what the Managed tier is for. Many Sprint graduates move into ongoing management because the strategy is already built — you just need someone to run it. Ask me about the Sprint + Managed bundle to save $500.
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Yes. I write it in your voice based on everything we build in Weeks 1 and 2. We review it together in Week 3 so you can refine anything that doesn’t feel right. By the end, it sounds like you — because it’s built from your story.
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We’ll define your platform strategy in Week 2 based on where your audience actually is. Most clients focus on 2–4 platforms. The ecosystem is designed so one idea feeds them all without you writing separately for each one.
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Absolutely. Everything is done over Google Meet and shared docs. I work with clients across Canada and internationally. The Sprint works the same whether you’re in Kelowna or across the world.
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You have everything you need to keep going on your own. The content calendar, the ecosystem map, the voice guide, the frameworks — they’re all yours. If you want ongoing support, we can talk about Managed. If not, you’re set.
Hey, I’m Crystal.
I’m a marketing strategist and community builder with 12+ years of experience helping brands find their voice and show up with heart.
I’ve worked with brands like The Brick, H&M, Tourism Saskatchewan, and dozens of local businesses. But what I love most is helping the person who has something real to offer but doesn’t know how to say it yet.
I built the Brand Sprint because I watched too many talented people stay invisible — not because they didn’t have something worth saying, but because nobody helped them build the system to say it.
That’s what I do. I help you find the story, build the system, and show up like you mean it.
Your best content is already inside you.
I just help you get it out.
Not ready yet? Download the free Content Ecosystem Kit and start there.