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    <loc>https://www.laumethod.com/educationcorner</loc>
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    <lastmod>2026-07-08</lastmod>
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    <loc>https://www.laumethod.com/educationcorner/what-is-the-lau-method-the-marketing-approach-that-doesnt-feel-gross</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-08</lastmod>
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      <image:title>Education corner / Blog posts - What Is the Lau Method?                                                                     The Marketing Approach That Doesn't Feel Gross - WHAT THE LAU METHOD ACTUALLY IS</image:title>
      <image:caption>It's not a software. It's not a content system you buy off a shelf. It's a marketing philosophy and a way of working with clients that I've built across 12 years of brand strategy, social media, and content work with businesses of all kinds. The short version: story meets strategy, and strategy becomes community. The slightly longer version: before we touch a platform, a posting schedule, or a campaign, we figure out who you actually are, who you're actually talking to, and what you want the relationship between those two people to look like. Then we build from there. Everything else, the content, the captions, the campaigns, is just how that relationship shows up in the world.</image:caption>
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      <image:title>Education corner / Blog posts - What Is the Lau Method?                                                                     The Marketing Approach That Doesn't Feel Gross - THE CORE OF HOW I WORK</image:title>
      <image:caption>There are a few principles that run underneath everything I do with clients. People first, then platform. The platform is just where the conversation happens. The strategy starts with understanding your audience as actual humans with real lives, not as demographic data points. Story meets strategy. Your story is not decoration. It's not the "about me" section you fill out last. Your story is the strategy. The clearest signal of what you offer and why it matters is already in why you started, what you've learned, and what you genuinely care about. Connection over reach. Two hundred people who feel like they know you are worth more than twenty thousand who scroll past without stopping. Depth scales. Noise doesn't. Real over perfect. Warm and honest beats polished and distant. Every time. Not because polish is bad, but because perfection creates distance, and distance is the one thing you can't afford in a market full of options.</image:caption>
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  <url>
    <loc>https://www.laumethod.com/educationcorner/how-i-find-a-brands-voice-in-the-first-30-minutes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/84c6abba-ac5a-4308-88fe-997009601375/20250616_213447.jpg</image:loc>
      <image:title>Education corner / Blog posts - How I Find a Brand's Voice in the First 30 Minutes - THE FIRST QUESTION I ASK</image:title>
      <image:caption>Not "what are your brand values?" Not "who is your target audience?" Those questions come from a brand brief and they produce brand brief answers. The first question I ask is: what do you most want people to understand about your business that they usually don't? That question does something different. It bypasses the polished pitch and gets to the thing that actually matters to the person in front of me. The frustration. The gap between what they do and how the world perceives it. The thing they have been trying to explain for years without quite landing it. That gap is where the voice lives.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/e96ca5fc-5cf7-45c5-bf2f-c82d28482520/20250821_202131.jpg</image:loc>
      <image:title>Education corner / Blog posts - How I Find a Brand's Voice in the First 30 Minutes - THREE THINGS THAT REVEAL BRAND VOICE QUICKLY</image:title>
      <image:caption>The story they default to. When asked for an example, what do they reach for first? That story usually contains the emotional core of the brand. The values, the relationship with the customer, the moment that made the work feel worth it. Build the voice from that, not from an abstract list of adjectives. The words they use with their best clients. Not in a proposal. Not in a pitch. In a conversation with someone they love working with, someone who gets it without needing to be sold to. That register, that vocabulary, that level of ease, is the brand voice. The rest is armour. The opinion they always edit out. Almost every client I work with has a sentence they've been sitting on. An honest take on their industry. Something they genuinely believe that they're not sure they're allowed to say. More often than not, that sentence is the most compelling thing in their entire marketing and it belongs in the first line of their About page, not in a private journal.</image:caption>
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  </url>
  <url>
    <loc>https://www.laumethod.com/educationcorner/nbspwhat-does-a-marketing-consultant-actually-do-and-how-to-know-if-you-need-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/c85dbe70-c43a-44b6-9b17-fabcf7df123c/20250824_201415.jpg</image:loc>
      <image:title>Education corner / Blog posts - &amp;nbsp;What Does a Marketing Consultant Actually Do?             (And How to Know if You Need One) - WHAT A MARKETING CONSULTANT ACTUALLY DOES</image:title>
      <image:caption>A marketing consultant is someone you bring in to look at your business from the outside and help you figure out what to say, where to say it, and why it is or isn't working. That's it, stripped down. In practice, that can look like a lot of different things depending on where you're at. For most of my clients, it tends to include some mix of: Auditing what already exists. Before we build anything new, I look at what you've already got. Your website, your Instagram, your emails, your Google presence. I'm looking for gaps between what you're offering and what people can actually find or understand about you. Clarifying your message. This is the part most businesses skip, and it's usually the root cause of every marketing problem. If you can't explain in one clear sentence what you do and who it's for, no amount of posting or ad spend is going to fix that. A consultant helps you find that sentence. Building a strategy. Not a 40-page document that lives in a folder forever. A real, usable plan that tells you what to focus on, in what order, and why. Executing or directing execution. Some consultants do the work themselves. Some give you the plan and you implement it. Some do both depending on the project. I work in all three modes depending on what the client needs. Measuring what's actually working. Not just chasing likes. Looking at whether the content and campaigns are translating into real business outcomes and adjusting based on what the numbers say.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/42197493-6997-4c10-94db-9bd5e757ef05/20260622_142104+%281%29.jpg</image:loc>
      <image:title>Education corner / Blog posts - &amp;nbsp;What Does a Marketing Consultant Actually Do?             (And How to Know if You Need One)</image:title>
      <image:caption>Crystal Lau is a marketing consultant based in Kelowna, BC, helping creators, entrepreneurs, and local businesses find their voice and build community through storytelling. She founded Lau Method Marketing after 12 years working across brand strategy, content, and social media.</image:caption>
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  </url>
  <url>
    <loc>https://www.laumethod.com/educationcorner/what-happens-when-100-founders-show-up-and-nobodys-selling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/d282d0fb-d89f-4030-b2ee-aa63577020b0/7+%281%29.png</image:loc>
      <image:title>Education corner / Blog posts - What Happens When 100 Founders Show Up and Nobody's Selling - THE RULE THAT CHANGES EVERYTHING</image:title>
      <image:caption>CC Connect 2026 has one rule that every speaker agrees to before they take the floor: bring a free resource instead of an offer. Not a lead magnet. Not a free consultation with a 45-minute sales call attached. A real, useful thing they've built or learned, that the audience can walk away with. That single constraint changes the entire energy of the room. When the person on stage isn't trying to sell you something, you actually listen. When the audience knows nobody's going to pitch them, they relax. When four speakers in a row show up with real insight and nothing to close, the conversations that happen afterwards feel completely different. That's what CC Connect is building toward.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/49c47ea5-6add-4bb3-a532-820629e4c447/Oreig+black+on+white+logo.jpg</image:loc>
      <image:title>Education corner / Blog posts - What Happens When 100 Founders Show Up and Nobody's Selling - WHY KELOWNA, WHY NOW</image:title>
      <image:caption>The Okanagan has quietly become one of the more interesting places to build a business in western Canada. The real estate market is reshaping the landscape. Venture money is starting to show up in ways it didn't five years ago. Dan Martell's move to Kelowna put the valley on a lot of people's radar. There's a growing cluster of founders who chose the Okanagan not because it was the easy choice, but because it was the right one. What that community was missing was a room. A regular, structured, premium place for the people building here to get in the same space and have the kind of conversations that happen after hours at every major conference, the real ones, but without flying to Vancouver or Toronto to find them. CC Connect is that room.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/021e2467-8cfb-49f4-b13b-8174fc4813ab/monapixels-25.jpg</image:loc>
      <image:title>Education corner / Blog posts - What Happens When 100 Founders Show Up and Nobody's Selling - WHAT THE 2025 EVENT PROVED</image:title>
      <image:caption>The inaugural CC Connect founder and investor social happened August 3, 2025, on a Kelowna rooftop with 96 attendees. The structure was simple: four short talks, Q&amp;A, open networking. No slides mandated, no sponsor interruptions, no keynote that ran 20 minutes long. Just people who showed up, sat down, and paid attention. What came out of it wasn't just good conversations. It was the beginning of a community with a shared reference point. You were there or you weren't. The 2026 event is a sequel, not a repeat. Same format, sharper programming, and a panel of speakers who each bring something the room genuinely needs to hear. Confirmed speakers include Alex McFadyen (The Mortgage Pug, Flow Mortgage Co.) on money mindset and wealth building, Aubtin Sharifpour (Growth Lead, Martell Ventures) on growth systems and founder leverage, and Johannes van Leenen (Founder &amp; President, Fifth Ave Properties) on real estate development and raising capital. A fourth speaker will be announced before August.</image:caption>
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  </url>
  <url>
    <loc>https://www.laumethod.com/educationcorner/meet-the-speakenbspmeetthe-speakers-at-cc-connect-2026-real-builders-real-talk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/fc4102da-78be-4ee9-9962-dc308dbaae9c/Alex%2Bheadshot.webp</image:loc>
      <image:title>Education corner / Blog posts - &amp;nbsp;Meet the Speakers at CC Connect 2026: Real Builders, Real Talk - ALEX McFADYEN</image:title>
      <image:caption>Money Mindset, Real Estate &amp; Wealth Building The Mortgage Pug | Flow Mortgage Co. Alex McFadyen has one of the most recognizable personal brands in Canadian mortgage and finance, and it's not because he says what people want to hear. He goes by The Mortgage Pug, and the name is earned: direct, clear, and harder to ignore than something three times its size. Alex operates under Flow Mortgage Co. and has built an audience around one core belief: that most people don't have a money problem, they have a money mindset problem. At CC Connect 2026, Alex talks about wealth building from the ground up. What most founders get wrong about real estate as an asset class. The connection between financial identity and financial outcomes. How to actually start building equity when you're pouring everything into a business at the same time. He'll leave a free resource. No offer. No follow-up sales sequence.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/0ecc3325-29b9-4c8c-8259-88d8e426de9d/Aubtin.webp</image:loc>
      <image:title>Education corner / Blog posts - &amp;nbsp;Meet the Speakers at CC Connect 2026: Real Builders, Real Talk - AUBTIN SHARIFPOUR</image:title>
      <image:caption>Growth Systems, Founder Leverage &amp; Operating Playbooks Growth Lead, Martell Ventures Aubtin Sharifpour was one of the standout speakers at CC Connect's 2025 inaugural event. He's back in 2026, going deeper. Martell Ventures is Dan Martell's Kelowna-based venture studio, which means Aubtin spends his days inside fast-growing companies, running experiments, building systems, and figuring out what's actually creating leverage versus what just looks like progress. His talk for CC Connect 2026 focuses on the operating playbooks that separate founders who scale from founders who grind. Growth systems that don't require you to be the bottleneck. What it looks like to build a team that runs without you being in every decision. If you're past the early hustle stage and trying to figure out how to build a business (not just a job you own), this is the talk to pay attention to.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/02a82e8a-abf7-4f6e-a1d2-29c2c7d23643/Johannes.webp</image:loc>
      <image:title>Education corner / Blog posts - &amp;nbsp;Meet the Speakers at CC Connect 2026: Real Builders, Real Talk - JOHANNES VAN LEENEN</image:title>
      <image:caption>Real Estate Development, Raising Capital &amp; the Developer Playbook Founder &amp; President, Fifth Ave Properties Johannes van Leenen is one of the people making things happen in Okanagan real estate. As the Founder and President of Fifth Ave Properties, he moves projects through the full development cycle: from site acquisition and rezoning to capital raises and project completion. His talk at CC Connect 2026 covers the developer playbook. How to identify the right project. How to structure a raise. How to navigate the BC development landscape. What most people misunderstand about the risk-return profile of real estate development. He's not here to sell you a course. He's here because he believes the Okanagan needs more people who understand how the valley actually gets built. Johannes also leads the VIP dinner session at Urban Distillery the same evening: an intimate small-group conversation with 30 VIP ticket holders, and a free resource to take home.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/9a8d6f7f-07e1-486b-8039-1d894a5d7f8f/images+%281%29.jpg</image:loc>
      <image:title>Education corner / Blog posts - &amp;nbsp;Meet the Speakers at CC Connect 2026: Real Builders, Real Talk - + A FOURTH SPEAKER (COMING SOON)</image:title>
      <image:caption>The fourth speaker slot is being held for a name worth waiting for. Follow CC Connect on Instagram or sign up below to be the first to know when they're announced.</image:caption>
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  </url>
  <url>
    <loc>https://www.laumethod.com/educationcorner/cc-connect-is-back-okanagan-founder-amp-investor-social-returns-august-2nd-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/edc73055-c98f-48c2-9ec6-bbad03fcd3f3/7+%281%29.png</image:loc>
      <image:title>Education corner / Blog posts - CC Connect Is Back: Okanagan Founder &amp;amp; Investor Social Returns August 2nd, 2026 - WHAT IS CC CONNECT?</image:title>
      <image:caption>CC Connect is an annual founder and investor social hosted in Kelowna, BC, presented by CC Connect in partnership with the Kelowna Founders Club. The event is designed for people who are serious about building: entrepreneurs, investors, developers, and community makers who'd rather have a real conversation than collect business cards. The 2025 edition drew 96 attendees to a Kelowna rooftop. The 2026 edition is capped at 100. It's not a conference. It's not a networking happy hour. It's something in between, designed to make both of those things actually worthwhile.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/594147ac-76d7-492d-8cfe-9ac1158c69b3/Alex%2Bheadshot.webp</image:loc>
      <image:title>Education corner / Blog posts - CC Connect Is Back: Okanagan Founder &amp;amp; Investor Social Returns August 2nd, 2026 - Alex McFadyen</image:title>
      <image:caption>The Mortgage Pug | Flow Mortgage Co. Topic: Money mindset, real estate &amp; wealth building Alex McFadyen is a mortgage strategist who talks about money in a way most people in finance don't: direct, honest, and actually useful for people who are building assets while running a business at the same time. His 10-minute talk cuts through the noise on wealth building for founders.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/a6ca892a-3248-4b4d-8a07-0dcca2c4de7c/Aubtin.webp</image:loc>
      <image:title>Education corner / Blog posts - CC Connect Is Back: Okanagan Founder &amp;amp; Investor Social Returns August 2nd, 2026 - Aubtin Sharifpour</image:title>
      <image:caption>Growth Lead, Martell Ventures Topic: Growth systems, founder leverage &amp; operating playbooks Aubtin returns from the 2025 CC Connect event with something sharper to share. As Growth Lead at Martell Ventures (Dan Martell's Kelowna-based venture studio), he works inside fast-growing companies every day. His talk focuses on the operating playbooks that separate founders who scale from founders who grind.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/06c60267-01fe-45da-a6a3-0f47fcba4eaa/Johannes.webp</image:loc>
      <image:title>Education corner / Blog posts - CC Connect Is Back: Okanagan Founder &amp;amp; Investor Social Returns August 2nd, 2026 - Johannes van Leenen</image:title>
      <image:caption>Founder &amp; President, Fifth Ave Properties Topic: Real estate development, raising capital &amp; the developer playbook Johannes is one of the people actively building in the Okanagan. His talk covers how to identify the right project, structure a capital raise, and navigate BC's development landscape. He also leads the VIP dinner session at Urban Distillery the same evening, with a small-group deep dive and a free resource for VIP attendees.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/d841ff11-d70b-4a24-a8e2-8f23b7116743/images+%281%29.jpg</image:loc>
      <image:title>Education corner / Blog posts - CC Connect Is Back: Okanagan Founder &amp;amp; Investor Social Returns August 2nd, 2026 - + One Surprise Speaker To be announced closer to the date. Follow CC Connect on Instagram to be the first to know.</image:title>
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  <url>
    <loc>https://www.laumethod.com/educationcorner/social-media-marketing-for-restaurants-in-kelowna-what-actually-works</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-26</lastmod>
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  <url>
    <loc>https://www.laumethod.com/educationcorner/mental-health-awareness-content-kelowna</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-26</lastmod>
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      <image:title>Education corner / Blog posts - The Difference Between Posting About Mental Health and Actually Marketing Your Practice in Kelowna - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/6e8e5768-666d-4074-b528-4cc051874bff/20230527_134930.jpg</image:loc>
      <image:title>Education corner / Blog posts - The Difference Between Posting About Mental Health and Actually Marketing Your Practice in Kelowna - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.laumethod.com/educationcorner/personal-brand-for-therapists-kelowna</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/ec53a7b7-8030-414b-bf6b-57922f826846/20240714_180124.jpg</image:loc>
      <image:title>Education corner / Blog posts - Kelowna Wellness Professionals: You Don't Need a Bigger Following. You Need a Clearer Message. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/81f1b23e-2721-4d5c-a9cf-63725000f5b9/20250616_195548.jpg</image:loc>
      <image:title>Education corner / Blog posts - Kelowna Wellness Professionals: You Don't Need a Bigger Following. You Need a Clearer Message. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.laumethod.com/educationcorner/therapist-marketing-tips-bc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-26</lastmod>
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      <image:title>Education corner / Blog posts - Why Mental Health Professionals in Kelowna Struggle to Market Themselves (And It's Not What You Think) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.laumethod.com/educationcorner/wi1rfdmgjwwkt18ng4eyeen16yd86d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
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      <image:title>Education corner / Blog posts - How One Idea Can Power Your Entire Content Strategy</image:title>
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  </url>
  <url>
    <loc>https://www.laumethod.com/educationcorner/cross-reference-internal-linking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc186eca4c6c79fb582935/8f64f683-3058-4dc7-87ee-35ff50805f59/FB_IMG_1756423171883.jpg</image:loc>
      <image:title>Education corner / Blog posts - Cross Referencing Between Platforms and Internal Linking - Where All Good Content Actually Starts</image:title>
      <image:caption>You type out one simple thought, maybe it is a long text of a rant to a friend, with something to learn. Maybe you are just finally writing out how you have been doing this specific skill and we love a good SOP. Or maybe you are just reflecting on this stage of your life or business. That few paragraphs can turn into GOLD CONTENT. Yes. Really. People are out here waiting for the perfect lighting, the perfect sentence, the perfect angle, and you already had the perfect content sitting inside your Notes app, your Messages app, or your brain while you were walking around Costco. Most of my best ideas never came from sitting at a desk. They came from living my life. Conversations with clients. Voice notes to friends. Sticky notes I forget I wrote. And the occasional 2am spiral when my brain decides it wants to be creative instead of sleeping. In fact, I once wrote a Teams message to myself saying “this is a blog topic” and then fully forgot about it for a week. So I moved it to my content calendar and it waited for me there. And now, look, it made it here.</image:caption>
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  <url>
    <loc>https://www.laumethod.com/educationcorner/storytelling-that-grows-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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